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Title details for Fail Fast or Win Big by Bernhard Schroeder - Available

Fail Fast or Win Big

The Start-Up Plan for Starting Now

by Bernhard Schroeder
ebook
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With today's marketplace changing at lightning speed, how can entrepreneurs spend the traditional several months perfecting their business plans and finding investors before finally launching their business? They can't! Because the truth is, the longer they take to launch their company, the more changes there will be in the marketplace—causing their business to be outdated before it even begins!Today's entrepreneurs must avoid the temptation to play it safe and launch a business in a bubble. Instead, they need to embrace the idea of "failing fast." Almost upon genesis of the idea, it is detrimental for the entrepreneur to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether.In the groundbreaking, tell-it-like-it-is Fail Fast or Win Big, entrepreneurs will learn how to:
  • Create a rapid prototype of their product or service
  • Develop a business model instead of a business plan
  • Test it repeatedly with customers so they can spot failure early
  • Continue to refine the model based on customer interactions
  • Leverage their network and resources in order to run leanComplete with real-life examples of entrepreneurs who set out to fail fast and ended up winning big, Fail Fast or Win Big is the business plan you didn't study in college. But just like the marketplace, those outdated concepts have changed too!

    • Creators

    • Publisher

    • Release date

      January 16, 2015

    • Formats

      • Kindle Book

      • OverDrive Read

        • ISBN: 9780814434796

      • EPUB ebook

        • ISBN: 9780814434796
        • File size: 1266 KB

    • Languages

      • English

    • Reviews

      • Library Journal

        Starred review from February 1, 2015

        This book centers on Schroeder's (director, Lavin Entrepreneurship Ctr., San Diego State Univ.) LeanModel Framework, created for today's entrepreneurs who need to adapt to a constantly changing marketplace. The framework is based on four factors: a reliance on the resources at hand; an understanding of the market, trends, and consumer; a willingness to use prototypes to learn from failure; and an openness to listening to customer feedback. Schroeder dedicates a chapter to outlining each of these components. The concluding chapters of the book argue that a mentality of "failing fast" emerges from rapid prototyping and that audience engagement is a response to the new world of entrepreneurship in which funding can just as easily come from the crowd rather than an angel investor. With its numerous case studies of companies that launched with considerable risk and were able to adapt to changes in the market, this work will appeal to readers of John C. Maxwell's Failing Forward. VERDICT Failure is an emerging area in the study of entrepreneurship and Schroeder's highly recommended text collects informative case studies and provides a concrete method for launching products successfully.--John Rodzvilla, Emerson Coll., Boston

        Copyright 2015 Library Journal, LLC Used with permission.

    Formats

    • Kindle Book
    • OverDrive Read
    • EPUB ebook

    subjects

    Languages

    • English

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