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Title details for Luxury, Lies and Marketing by M. Sicard - Available

Luxury, Lies and Marketing

by M. Sicard
ebook
Read a sample Read a sample
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

  • Creators

  • Publisher

  • Release date

    December 15, 2013

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9781137264695

    • EPUB ebook

      • ISBN: 9781137264695
      • File size: 675 KB

  • Accessibility

    No publisher statement provided

  • Languages

    • English

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English