Veteran communicator Doug Levy shows how to apply best practices from 30+ years of experience to the latest health emergency, including
checklists and worksheets to help both public and private sector communicators and
guidance on effective communications in an era of "alternate facts"
issues to consider when contacting customers, employees and other audiences.
Applying the Communications Golden Hour® framework to health emergencies, this book shows how to focus on what matters most when urgent information must get out fast. First edition, updated through March 16, 2020. Book will be updated frequently as the COVID-19 crisis continues.
Written by the former chief communications officer of one of the top medical centers in the country, the book captures learning from a wide range of professionals and decades of experience handling crises ranging from Ebola to mass casualty incidents, earthquakes, hurricanes and other natural disasters. By reading this book, you will learn how to craft more effective messages that tell your audience what to do — right now.